Obra en restauración

Imprimatur
by Andy Deck
2005

“Imprimatur” is a free, easy-to-use tool for producing posters. Users contribute to a poster layout via their web browser. Creativity becomes a shared process, as unpredictable as the people who are passing through. The artist, rather than providing images, provides a system intended to activate the viewer’s thought and expressiveness. Against the backdrop of a mass media culture that promotes conformity and passivity, “Imprimatur” encourages ‘viewers’ to choose themes and produce their own messages. It propels on-line expression out of the ink jet and into the streets.